Free-phone service LINE ties up with Nokia
A Japan-based free phone and messaging service called LINE is teaming up with Finnish mobile phone maker Nokia in an attempt to expand into emerging markets.
NHN Japan, which operates LINE, says Nokia's new low-end smartphones will come pre-installed with the LINE application. The app allows users to make free calls on data communication lines.
NHN officials say they hope the tie-up will help boost the number of LINE users in Africa, Latin America and Asia.
The service reached a milestone of 100 million users worldwide in January. But more than 40 percent of these are in Japan.
The use of smartphones is expected to spread rapidly in emerging markets as inexpensive models become available.
The LINE-Nokia tie-up will provide clues as to how free communication services will do in these countries.
NHN Japan, which operates LINE, says Nokia's new low-end smartphones will come pre-installed with the LINE application. The app allows users to make free calls on data communication lines.
NHN officials say they hope the tie-up will help boost the number of LINE users in Africa, Latin America and Asia.
The service reached a milestone of 100 million users worldwide in January. But more than 40 percent of these are in Japan.
The use of smartphones is expected to spread rapidly in emerging markets as inexpensive models become available.
The LINE-Nokia tie-up will provide clues as to how free communication services will do in these countries.
Free phone services are indeed a nice thing but just be careful too, we might be at risk to some of those.
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